Ethics in Marketing Communication - 1082 Words

Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical questions based upon the analysis. Ethics in Marketing The practice of ethics within an organization is an important but difficult concept to understand and practice. The reason ethics†¦show more content†¦Companies must recognize these factors and their relationships to IMC. Although a company has little control over the above external factors, the organization must ensure that its IMC strategies in response to these factors are handled ethically. For instance, if a company is attempting to build brand equity and instigate customer loyalty, it should not offer illegitimate or unethical incentives to purchase the product. If this practice occurs, the company may lose customer loyalty and overall customer retention. The text describes clutter as a large number of sources trying to send a large number of messages to the same receivers (pp. 127). This can impede a company s ability to reach a specific customer because of the abundance of information attempting to reach the recipient. Companies must ensure that their targeting practices are ethical and advertisements minimize the use of sexual images and obscene gestures as noted above. Ethics must be considered when dealing with all external factors. A company must also consider internal factors and their influence on ethical IMC decision making. Certain internal factors that may affect IMC development include organizational functions, use of technology, handling of customer information, employment, and advertising and promotions, to name a few. A company must understand the ethical implications involved in these internal factors ifShow MoreRelatedMarketing Communication Ethics5188 Words   |  21 PagesETHICS IN MARKETING COMMUNICATION As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketing people consider ethics regulations and values, so that they become much more responsible towards the members of society. These declarations or rules concern marketing practices in their ensemble orRead MoreWhat are Marketing Ethics?1545 Words   |  7 PagesDefinition of Marketing Ethics Marketing Ethics are the basic principles and values that govern the business practices of those engaged in promoting products or services to consumers. These are a set of criterion by which moral principles are considered within the marketing profession and execution of an advertising campaign for a business and/or organization. Marketing Ethics in Global Marketing Practice In recent years, owing to the internationalization of markets, businesses and production processesRead MoreEssay on Codes of Practice1513 Words   |  7 PagesEthics and values apply to our personal and professional lives. Ethics are a notion of one’s actions, which originates from ideology of an individual doing what is right not wrong. According to the dictionary ethics is the â€Å"branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.† These beliefs are amassed to help a person determine how their actions willRead MoreEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical marketRead MoreEthical Issues for Advertising Tobacco Products Across1129 Words   |  5 PagesDetermines the suitable marketing practices * Allows for theory of norms and values SCT captures two different types of social contracts- hypothetical and actual contracts used in living communities. It is the foundation of rules within communities with two assumptions: * Individuals join the contract that means individuals realize and care about morals and values of these components. * It can be assumed that global members would have responsibilities with ethics, through the recognitionRead MoreIs Marketing Ethical And Ethical?1158 Words   |  5 PagesIs Marketing Ethical? The purpose of this paper is to discuss whether or not Marketing is ethical. The flow of this paper will present a brief discussion on the definition of marketing, a brief discussion on the definition of ethics, and overview of the marketing process, and finally a narrative that discusses my view on whether or not marketing is ethical. WHAT IS MARKETING? According to the Kotler text, marketing is the process by which companies create value for customers and build strong customerRead MoreThe Ethics Of Business Ethics1349 Words   |  6 PagesBusiness ethics can be defined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical issues in advertising, show why businessRead MoreMarketing and Strategic Elements1031 Words   |  5 Pagesengage in marketing efforts? While non-profit organizations differ from profit seeking firms in several ways, non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses, community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely toRead MorePerformance Indicators For Evaluation System806 Words   |  4 PagesEVALUATION SYSTEM Company establishes key performance indicators for evaluation system. The actual performance of marketing activities is comparing the set objectives. The key performance indicators are:- †¢ Overall sales of products in all the countries of world. †¢ Brand image †¢ Product innovation and improved existing products. †¢ Consumer feedback †¢ Rate of growth and increasing market share. Company should follow following monitoring system:- *Responsibility control centres :- It is sub unitRead MoreProduct Quality1288 Words   |  6 PagesAn essay on: â€Å"Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing†. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing, it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process by